Content

Producing

BOOST BRAND LOYATY WITH CONTENT YOUR CUSTOMERS ACTUALLY ENJOY

What content services do you provide?

  • Copy for Websites: Boost your website’s SEO with landing pages that sizzle, EDM campaigns that pop, and a regular blog that engages and grows your audience.

  • Marketing: Whether you need a unique perspective that generates fresh and creative campaign ideas, or an online ad that’s produced from soup to nuts, I’ve got you sorted.

  • Copy & Imagery for Social Media: Look, I know your boss thinks the memes he comes up with are absolute fire. Let me talk to him. I’ll let him down gently. I won’t implicate you. 

  • Copy Editing: If you’re fairly happy with the content you have, but you think it needs some ​​zhuzhing up, I can proofread, give notes, and if needed, take it apart and Frankenstein it back together. My services also include ghostwriting, which I did a lot of for a previous employer. Which employer? Well, obviously I can’t tell you that. I was never there. Ssh.

  • Scripting & Story Development: If you need ads conceptualised and scripted, or if your media department has an exciting idea for a narrative that you’d like to develop, you can check out my scripting and story development services here. 

“Fabian is a very specific kind of freak. He has a background in sketch comedy and narrative writing, and he’s produced all kinds of amazing stuff for stage and screen; most recently, vertical ones that are measured against scroll-stopping metrics. He has funny bones, but he can also take a brief for a brand that needs to be serious, sombre, sincere or sweet, and adapt his style to what best communicates to the intended audience. 

Outside of writing, his expertise in digital marketing, and the importance of a strong creative strategy, has been of huge importance to our collaboration. Being able to brainstorm and think strategically, as well as come up with a volume of great ideas, he has been incredibly useful in elevating our end products. He’s speedy, passionate, always works within budget and deadlines, and I could not recommend him more highly.”



- Chris Thompson, Founder & Executive Creative Director of Poison Gas Co

Are you looking to drive organic traffic, and connect with your audience in the digital space?


You bloody know I am. But how do I make my brand stand out in an arena that’s bloated with shit ads & AI slop?


You need something fresh. Something that will catch your audiences’ eyes, and burrow deep into their brains like so many pork tapeworms.

Did you just compare your writing to brain worms?


Yeah, that’s right, and guess what? They’re talking to you right now. THE CALL IS COMING FROM INSIDE THE HOUSE.


What can you do that AI can't?


In two words: original content. In several more words: I custom-create entertaining content that will resonate with your core consumers, as well as search engines, with E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness). The internet is filled with falsities, fallacies, and AI dupes. Thankfully, Google’s AI-powered ranking system still uses the E-E-A-T metric to favour content that’s made by humans, for humans. And maybe one day made from humans? Who knows? The future of tech is like a monkey in an antique store, no one knows what it’s going to hold.


What can you do that other human copywriters can’t?


Buddy, you’re reading it.

How do I get in touch with you?

You can email me at fabianlapham@gmail.com, or hit me up via this website’s contact page, and we can set up a video chat (if not an in-person meeting, if you live in Melbourne).

Is all your content like the stuff I’m reading right now? 

Heavens no. This is my voice, which is entirely appropriate for my website. Each brand should have its unique voice, and that tone & style is adjusted for each and every client. I’m the piper, but you get to pick the tune.


What is your favourite thing to write?

Outside of scripted narrative, my favourite thing to write is comedy articles about pop culture.

Here’s a thing the good folks at Griffiths Review commissioned me to write…

Australia v. The Superhero Film

And here’s a bunch more I wrote for myself (it’s allowed)…

Things I Wish I Knew When I Was 1

Why Superman's Clark Kent Disguise Would Totally Work in Real Life

Documenting All of Tom Jones’ Ad Libs in Sex Bomb

The Mum in Home Alone Deserves More (vale Catherine O’Hara)

These Are the Only Good Tarot Cards

It’s Time For Method Acting to Die 

Sorry: ‘I Saw Mommy Kissing Santa Claus’ is About the Actual Santa